Marketing Campaign Planning & Execution

Conversion Rate Optimization

E-Commerce Platform Assistance

Search Engine Optimization

Paid Search Optimization

E-Commerce Metrics

Our Ideal Client

We like to work with clients who are already generating at least $100,000 per year in revenues but are seeing challenges in growing to $1,000,000 per year and beyond. We’ve been there, and we can help you.

If you have less than $100,000 in annual revenues, but are still interested in working with us, get in touch! Depending on the circumstances, we may still be able to help.

If you have annual revenues of $5 million or more, then we’re probably not a good fit. You should be looking for full-time in-house marketing and e-commerce staff. Check out E-Commerce Jobs – they can help you find someone!

Marketing Campaign Planning & Execution

We can help you plan an effective marketing campaign, and execute it across marketing channels including your website, email, Facebook, Twitter, Pinterest and more. It’s important to have a consistent message, but each platform is different and requires a different approach.

We will work with you to setup a marketing calendar and plan out campaigns months in advance. If you don’t have the staff to execute the campaigns, we will work with you to outsource the creation and execution of each campaign.

Most importantly, we will track essential metrics including open rates, click through rates, conversion rates, revenue per conversion, and overall campaign revenue.

Search Engine Optimization

Getting found on organic search engines is getting more and more difficult, as Google and other search engines are getting better and better at providing relevant results. The key isn’t finding the newest trick or strategy to beat the search engines at their own game. Good, quality content, engagement with customers across social channels, and quality, relevant inbound links are still the key to improving search rankings.

Paid Search Planning and Optimization

Paid search (including pay per click) can be a great way to generate traffic and sales, but many retailers often find that it’s too expensive and isn’t bringing the results. Many online retailers don’t even know how to track the effectiveness and profitability of campaigns.

We can help you plan, execute and optimize paid search campaigns that provide a positive net ROI. My current average cost per customer acquisition is $7.50 across paid search channels!

Conversion Rate Optimization

To use the analogy of a traditional bricks-and-mortar store, imagine that you have 100 customers that walk in every day, but only two or three purchase something. The rest leave empty handed. You’d figure out what was wrong with your store, wouldn’t you?

The average conversion rate on e-commerce sites (across all industries) is only 2-3% Conversion Rate Optimization, often just called CRO, is the process of making strategic changes to your website, and testing them scientifically, to increase the percentage of website visitors that convert into customers.

CRO can have huge impacts on your bottom line. Unlike other improvements, raising your conversion rate costs very little and directly affects revenues and profit margins.

E-Commerce Platform Assistance

Is it time to switch from an old, archaic shopping cart to get new features such as responsive design, one page checkout, or advanced inventory management? We’ve been there! We have experience with most popular e-commerce platforms including ShopSite, PinnacleCart, X-Cart, LiteCommerce, BigCommerce, Interspire, Shopify, and Magento.

Whether you need to upgrade to a new system, or just have questions about which e-commerce platform would best suit your needs, we can help.

Metrics Based Approach

Experience is invaluable, but relying on experience and best practices alone isn’t enough in today’s e-commerce landscape. We let the metrics speak for themselves. We take a deep dive into your analytics using a data-driven approach to determine the best strategy, then rely on proven scientific techniques such as A/B and multivariate testing to make improvements.